When you hear the words "we" associated with Henn Lures, it's generally in the proverbial form. We are a small group of friends with a large set of ideas and goals.

Most anything accomplished or produced by Henn comes from our team of 2, Brett and Josh. (Henn and Dewey) We design and produce everything in-house. If you fish it, it came from our hands.

We found early on that relying on third parties for any portion of the process resulted in an inferior, and generally lesser tested, final product. All of our baits were designed in CAD by us and all of our molds are CNC'd or 3D printed here in-house. Put differently, from concept through production, we do every single step ourselves.

Because we control the whole process we can version more efficiently and test baits further than the competition. You will also see our baits evolve over time as small scale changes can be made in real-time as new tweaks are identified.

Every one of our designs came about to address a specific need. These are not designed for the fish in our area but rather based on the bait fish we encounter, which can be widely found.

Benefit from our more than 7 decades of experience inshore and offshore in Florida and the greater Caribbean/Central American region. Stop fishing based based on hype and start fishing the best quality out there.

We're putting everything we have into creating the best baits possible...so you can have them Destroyed.