Custom Designed, Handmade Lures for Serious Anglers
We seek to differentiate ourselves based on effort. No step in the process is skipped or outsourced. Every one of our baits was designed by us, tested thoroughly and poured by our burnt little mittens. No need to look for a comparison, we are as custom as you'll find.
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Please read shipping info prior to ordering. Custom baits require time.
Click HERE to browse our soft plastics.
A full listing of our constantly evolving soft plastic lineup. Hit us up with any questions or suggestions on how to improve your experience.
Experience Matters
Owner/lure creator, Brett Henninger, is a second generation Floridian who was raised on the water. With each lure you're benefitting from not only his four decades of experience fishing coastal FL, the East Coast and throughout the Caribbean, but also that of an equally impressive crew of watermen/women.
Product FocusThe goal of this endeavor was never a business. In fact, it's been over 20 years since this "company" was started, you just couldn't buy my lures until now. In fishing my own handmade products around the world, I've become confident that they catch.
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High Quality Materials
In order to ensure a high quality product for you, we only use the highest quality materials we can source. We utilize Mustad hooks, or comparable quality when not available. Our plastic is sourced from one of the most established producers in the US. All lead is sourced as sustainably as possible.
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$5 flat rate shipping; Free shipping on orders over $50
Some of our recent (mis)adventures...